Kampong G(e)lamorous is an art project organized by Gofy. It reimagines the colorful and vibrant world of Kampong Gelam through the perspective of the people from the past.Through a series of AR-enhanced artworks created by emerging local artists, Gofy tells a modern story inspired by the rich and bustling history of the precinct. By merging the past and present, the project aims to build a forward-thinking future. The artworks raise the questions: "What glamorous dreams would the communities living in Kampong Gelam in the past have had for its future? What ideals and ambitions would they have imagined to improve their lives and the lives of future generations?"
Our task was to create a visual identity and a website for this project.The identity of the Kampong Gelamorous project is based on the concept of reimagining the future of the Kampong Gelam district in Singapore through the eyes of people from the past. This idea is reflected in the theme of retro futurism, space, and the imagery of the future.
Scope: Brand Identity, Web, Art-direction, Exhibition design
Client: Gofy (Singapore)
THE PROJECT INVOLVED THE participation of the following artists:
